ARTrepreneur - Explore the Business Side of the Art World

 

Thank you to all of the participants and presenters at Artrepreneur that took place on Tuesday, February 7, 2012. It was an exciting day of interactive presentations for artists by artists at the newly renovated Markethall in Peterborough, ON.  

A big thank you to our partners Kawartha Lakes Small Business Enterprise Centre, Northumberland Business Advisory Centre, Canada Business Ontario and the Ontario Ministry of Economic Development and Innovation.

Click here to watch videos by presenters at Artrepreneur

Dyanamic Presentations included:

The SAVVY Artrepreneur: How to grow your business by Ann Douglas

The arts sector is hot! It’s also extremely competitive. To make your mark, you need to know how to identify your ideal customer, showcase what you have to offer, and form alliances with other arts entrepreneurs. This hands-on workshop will inspire you to come up with creative strategies for marketing your arts business thoughout 2012 and beyond.

Ann Douglas is the author of 30 books and the creator of The Mother of All Books series. She is also a Toronto Star columnist. She has taught writing at both Trent University and Sir Sandford Fleming College; and regularly speaks on writing, social media, and parenting at conferences across Canada. In 2005, Ann received a Peterborough Business Excellence Award for entrepreneurship. 

INTERSECTIONS – Where art meets business by Jeffrey Macklin  and Ryan Kennedy

Click here for Jeff Macklin’s Presentation: Intersections

A discussion about how to leverage your art to create a profit from what you love. Learn unique applications for your art business including how to push indie art into the wider world and beyond your geographical boundaries.

Jeffrey Macklin has been making things in his small letterpress shop since 2005. His background is Graphic Design, and has been an active designer for more than 20 years. His love of type, use of colour and interesting words is the nature of his personal work. By combining these things with hand-carved blocks, he creates a body of work that emphasizes traditional Canadiana themes, as well as those from our natural surroundings.  He uses a FAG Standard TP550 proofing press and an 1890 Ben Frankin Gordon platen press.  Everything is hand printed, either hand-cranked or foot treadled. 

Interactive Lunch with Linda Kash and Paul O’Sullivan, Co-founders and Resident Teachers of the Peterborough Academy for Performing Arts

 Heighten your risk tolerance and join us for a lunch session in using spontaneity to develop  strong networking relationships.

Linda Kash began her professional life at the Second City in Toronto, where she performed, directed and conducted workshops for four years. She has appeared in a number of plays throughout Canada. She was a regular cast member in “The Comedy Mill”, “Max Glick”, “Variety Tonight”, “DOC in Canada” and “SheTV”, “Minor Adjustments” and “Style and Substance” in the US.

Linda recently performed in “At The Hotel”, which won her a Gemini Award. She was also Gemini-nominated for her work in the Canadian series “Robson Arms”. As well, Linda has been a guest on “Seinfeld”, “Third Rock From The Sun”, “Cybill”, “Everyone Loves Raymond”, “Ellen” and “Sabrina”.

Linda is best known as “The Philadelphia Cream Cheese Angel ”

Paul O’Sullivan is an actor, comedian, director and writer. This summer, Paul made his second appearance at the 4TH Line Theatre as James Deyell in “Welcome Death”. Last season he starred in “The Last Green Hill” as the low down Dean Harmony. Recent projects include directing the new YTV series “That’s So Weird”, a guest role on “Murdoch Mysteries”, a principal role in the feature film “Zombie Dearest”, a series lead in CBC Radio’s “Canadia 2056” and a series lead in “Getting Along Famously”, for CBC television.

Paul began improvising in the early 90’s with the world-renowned comedy club The Second City. He has taught improv for 15 years, independently, and for The Second City and Humber College. He has improvised with the likes of Colin Mochrie, Ryan Styles, Sean Cullen, Martin Short, Mike Meyers, Rachel Dratch, Tina Fey, Horatio Sanz, and Chris Farley, among others.

His most recent musical theater venture was “The Producers – The New Mel Brooks Musical”, directed by Susan Strohman, for which Paul garnered rave reviews.

Create Experience with your Art

Art panellists Peer Christensen and Brenda Stonehouse will join our Artrepreneur speakers to discuss how to create unique client experiences and develop word of mouth for your art business. Facilitated by Paul Portelli.

Peer Christensen

For more than twenty years, the foundation of Peer Christensen’s work has been almost exclusively the medium of oil paint. The classical technique of building up successive transparent layers of paint yeilded the luminosity that characterized the work of the Old Masters and that defines Christensen’s style. The artist was born in Copenhagen, Denmark, moved to Canada in 1959 and has lived in Peterborough since 1985. Christensen is self taught in drawing and watercolour, and studied oil painting at the University of Victoria and privately with Anthonly Thorn.

Brenda Stonehouse

Brenda Stonehouse is a communications professional and passionate artist. A art exhibition, two years in the making, exhibited in Thunder Bay and Lindsay last year helped refocus and re-energize Brenda. This year she has undertaken a special project – 365 days of drawing; a daily blog about her love of drawing and painting, the challenges of procrastination, and finding inspiration.

If you would like to email a question for the panel discussion in advance, please send it to eteleki@gpaedc.on.ca

  Market Readiness by Paul Portelli

Click here for Paul’s Presentation: Market Readiness and download Paul’s Craft Show Planner.

Paul will be speaking on market readiness for artists, covering applying for and understanding shows, pricing your work, merchandising and booth design.

Paul Portelli is an accomplished sculptor and businessman who until recently operated the Portelli Gallery in Warkworth, Ontario for 22 years and currently works in his studio in Trent Hills.

Paul’s commitment to the community was pivotal in assisting the Village of Warkworth to develop a downtown business and cultural district, playing a leadership role as the Chair of the Advertising Committee specifically working towards branding the award winning community.  He was also the past Business Development Manager, for the Northumberland CFDC, working with arts, culture and retail sectors offer advice in business, grants and planning.

He has extensive experience in teaching and speaking on visual merchandising, consumer behaviour, collaborative marketing, creative processes and market readiness for artists and retailers throughout Ontario.  Paul attended Seneca College the Ontario College of Art and Haliburton School of the Arts. 

 He is the author of articles on trends in design and visual merchandising in many Canadian publications, such as Crafts Plus, Style and Men’s Wear Canada and has made regular guest appearances on television shows, Cityline, Craftscape and Savoir Faire.

Craft Show Planner

Following Artrepreneur, please join Markethall and the GPA EDC for Creative Cocktail! A rousing evening of inspiring success stories and fresh networking for creative entrepreneurs and knowledge workers. Creative Cocktail is designed to bring businesses and professionals in the creative economy together to inspire each other, make business connections and generate collaborations.

To register, please click here.  For more information, contact Elizabeth Teleki at 705-743-0777 ext. 2123 or eteleki@gpaedc.on.ca.

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